In 2007 Michelle Guzman, Rebecca Friedman and Jay Diola joined forces to recreate the concept and space that has long been dear to them, not to mention a sort of secret beauty hub for those in the know. Walls came down and thus a new version of a old fave was born.

Goodform has continued to be a go to for taste makers both stateside and across the pond. The light drenched airy space houses some of the beauty industries top talents. Our collective of highly trained and visionary beauty experts have worked in every facet of our trade from fashion and film to editorial campaigns and red carpet often influencing trends. With years of experience in all disciplines of hair dressing our team boasts unparalleled work both in and out of the the salon. Pairing creativity and professionalism our work is always inspired and modern yet timeless and wearable.

We are proud to offer our clients a wide range of bespoke services including flawless color and impeccable cuts not to mention an array of other services. Though we have earned a reputation as a best loved beauty spot for many A-Lister's our broad spectrum of clients always enjoy our low key,unassuming vibe. Clients feel at home in Goodform's atmospheric space and can enjoy curated music and art while being pampered.

Goodform is hidden jewel that has long been one of Hollywood's best kept secrets. We have always taken an organic, word of mouth approach, our work truly speaks for its self.